The Goal-Setting S.M.A.R.T. Formula in Summary:

= (Goal + performance measurement with set time frame) by (specific activities/ actions)

= (Revenue to grow 20% within 1 year) by (conducting 2 sales presentations per day)

While most textbooks or internet references will end here I proceed to remind you that all goals are not set equal. More importantly, after setting goals, you need to set milestones.

Milestones mark the completion of target-vs-time phases and are installed for monitoring progressive performance at respective “Checkpoints“. They serve as reality checks at the various pit-stops which ensure that your performance is on track; or otherwise, step up related activities to meet the short fall.

It is the norm to have your business objectives reviewed annually, timing it with your yearly financial budget planning as well as business and marketing planning.