Hold Your Horses!!!

Yes, The Marketing Plan serves as a reality check for you. Your Marketing Plan is the soul of your Business. You can make or break the business with your marketing plan. Sounds scary but a lot of people do jump into a business without sufficiently understanding and outlining the market perspectives.

The marketing plan is the gatekeeper of your business and indepth analysis should be conducted extensively before you even decide its viability to proceed.

Let us re-cap the Marketing Plan outline.

Your Marketing Plan with a Timeline

  • Viability studies - Porter’s 5 factors, P.E.S.T. analysis, S.W.O.T. analysis, Target Segment analysis, Product Life Cycle analysis, Value Proposition of products, Competitive Advantage Model, Product Growth Directions, BCG Matrix
  • Marketing Plan - Value Proposition (USP), Positioning statement, Marketing Mix (4Ps), Internet Marketing,  Integrated Marketing Communications Plan, Marketing Implementation plan, Marketing Budget plan
  • Monitor & Review plan
  • Timeline
  • Appendix - Breakeven Analysis, Profit Margin Analysis, Market Size Analysis

Indeed, the above entails a fair amount of effort and a good number of templates to complete. But always, remember, a well-crafted marketing plan will get you great mileage and good potential profits, as the marketing function is a front-facing function which could make or break your business.

It is critical that a true marketer should be equipped with efficient Market Planning tools namely pre-set Marketing Plan Templates as they greatly reduce the frustration & time you might face throughout the process. For more details, check out the professionally-built MarketingBuilder 2008 backed by 150 years of marketing expertise.