Statistics shows that Telemarketing responses fetches 4 times more than mail generated leads. To think that the cost is exorbitant since large corporations invest millions prepping up their telemarketing centers. But you too can leverage on Telemarketing in a Small way to generate Big Revenue.

4 Criteria rules your telemarketing usage which your business should satisfy. They are namely, the suitability of your business for the telemarketing channel of distribution, the function of telemarketing as marketing tool in your business i.e. using it as a sales tool, or after sales service support tool or rapport-building tool, the "recency" of your call list and finally, the rewards structure to your telemarketers.

If you run a tight ship, small business with small sales budget you could start training one or two existing staff to spend 30% to 50% of their time conducting telemarketing out of a potential client listing generated from your many events and campaigns as well as existing client lists. Leveraging on existing manpower resources, you have created a new channel of distribution!

Be sure to pick staff with tact and are able to take rejection and has great perseverance.

Remember to Reward them generously in addition to their salary on a per sale basis. This way, you motivate for continued sales. You also only need to pay commission on sales generated without incurring extra labor costs. You are essentially leveraging on the concept of variable revenue.

Yes! Small Steps for BIG WINS!!

Cheers!