For those of you who still believe that playing computer games, be it using your console or via the internet is a waste of time, well think again. Whether they are played on consoles like Nintendo WII, Sony PSP, Microsoft’s Xbox, or online in the form of MMORPGs or individual gaming on Yahoo! Online, interactive gaming currently involves a total of more than 30% of the world’s population.

About 40% of the active gamers are from Asia, namely Taiwan, China & South Korea, generating about US$150 million subscription revenues. Increasingly, more women between the age of 36 to 45 have become gamers. The channels of online gaming has extended from your home PC to internet cafes, mobile phones etc.

To highlight the business opportunities which abound in China, online gaming has reached a frenzy stage, and that means growing profits for the companies who can capture the most gamers, whose habits range from hobby to, literally, addiction. And that makes online gaming a burgeoning business in China, where research firm IDC estimates revenues will double by 2010. The average player spends two to three hours online a day, and surprisingly, the majority are adults, who’ve got the money to spend. Active players on average spend 59 RMB ($8) per month, bringing the total market to $816 million last year.

This has given rise to a whole new meaning to Gaming advertising . New channel of delivery are not limited to the home but has expanded outdoors to Internet Cafes, Mobile Phones and any On-The-Go gadgets. Check out the new digital gaming advertising tools that you could utilize below:

Enter the New Digital Gaming Advertising Media :

In-game Advertising is a term which means you place products or widgets as advertisements.

Adver-gaming is all about clever branding and advertising blended into the games. You blend your products or product mascots as characters or process into the scheme of the games. This way, you achieve exposure to your defined target segments playing the games.

Movie-gaming is a form of adver-gaming, with popular movie characters tactfully blended into the games.

I would deem In-gaming Advertising and Adver-gaming as also Sponsor-gaming when your company sponsors your product or company mascot as character within the games.