The 5 Key strategies to dominate your niche market space leverage on the marketing mix or 4Ps, namely Creating your niche market or Riding on others, along with 4Ps tactics
Imagine yourself floating in a wonderfully warm spa of 35 degrees at a hot spring resort and being nibbled & gnawed by hundreds of tiny swarms of kissing fish. And imagine emerging from the spa totally refreshed with glowing skin… The magic? The Kissing Fish of course! Kissing Fish Therapy converts, be them patients or wellness seekers have heeled the globe searching for the perfect spa with hot spring spas in Japan, South Korea, China and Europe being the most popular….
Direct marketers need to map demographics, psychographics and technographics for direct mail listings to generate top performance. Demographics denotes statistics like age, income, geographical details, Psychographics essentially denotes a person’s interest, attitudes and opinions. Technographics, an approach of consumer analysis categorizing the behavioral usage and ownership of information, communication & entertainment technologies.
Have a Complaints Management Process, complaints to be attended within 24 hours. Over-deliver with an early revert, with a complimentary voucher. Provide interim updates for prolong solutions.
Market yourself or your product (albeit subtly) in Facebook and start turning Leisure into Business Opportunities. Companies of all sizes and across all industries are leveraging upon the ripple effects of social networking platforms. They are re-creating products with feedback collated from online social communities at the same time generating awareness, build brands with the eventual objective to generate revenue over time.
Virtual temples or churches is an evolved concept which provides sermons, blogs, forums, prayers rooms,marketplace to sell related spiritual items.
I cannot stress more that as true marketers, one needs to delve deep into the needs of one’s target markets, know them thoroughly and activate appropriate marketing tactics to garner their trust.
The Direct Marketing Essential Ethics Barometer is permission-based option-in email marketing, creating a legitimate touch point to connect and sell to prospects. Internet marketers use auto responders with comprehensive campaigns performance tracking analytics.
The single most critical tool of closing a sale to Sell with a heart, have a conscience, to let clients feel your care, your sincerity. Sales and Service are One and when you are in a sales career, you are in sales for Life.
Converge your marketing delivery channels to provide multi-play platforms. Multi-Play helps to Lock-In your customers with a “premium all-in-one package” with bundled pricing and great perceived value.
