The 5 Key strategies to dominate your niche market space leverage on the marketing mix or 4Ps, namely Creating your niche market or Riding on others, along with 4Ps tactics
Imagine yourself floating in a wonderfully warm spa of 35 degrees at a hot spring resort and being nibbled & gnawed by hundreds of tiny swarms of kissing fish. And imagine emerging from the spa totally refreshed with glowing skin… The magic? The Kissing Fish of course! Kissing Fish Therapy converts, be them patients or wellness seekers have heeled the globe searching for the perfect spa with hot spring spas in Japan, South Korea, China and Europe being the most popular….
To dominate online niche marketing is to know how people search the internet. They use keywords, keyword phrases, have limited attention span. Be specific in your online niche marketing
The extent of the niche depends on the breadth & depth of your product range, your chosen target markets, & the market needs to be fulfilled. The smaller the niche, the greater the amount of effort to grow your product offerings separately, differentiate them, maintain your clientele base.
* Find your niche product and market
* Set up a website to market your product.
* Use related keywords to expedite SEO Search Engine Optimization.
* Extend your marketing to related forums, blogs, article directory sites (here, you should go light on the sales pitch) to generate interest and link them to your site. Also consider social networking sites which is a growing marketing trend.
* Collect names via your auto-responder to build a database for cross-selling and staying in touch with your niche market.
* Repeat this cycle for new products and services
Niche marketing can be extremely cost- and effort-effective for both brick & mortar and online businesses. With a narrowly defined target segment, strong understanding of these prospects’ needs and a good product meeting those needs, you are set for niche marketing with even a shoe-string budget. Niche Marketing is all about maintaining, managing and fostering customer relationships with the eventual objective of achieving profitable long term customer loyalty. Thoroughly understanding your psychographics is an integral and very critical element to the success in Niche Marketing.
Niche marketing is the process of searching out small but profitable market segments via custom-made products or services to service this niche. Essentially, it is a marketing strategy to address focused target segments, or narrowly defined group of prospects largely ignored by mainstream providers.
