The Web 2.0 Social Networking evolution is taking the internet space by storm. Find out why corporate marketers are merely observing on the sideline..
Your Marketing Plan - Viability Analyses discussed the array of viability analysis models which evaluate the broad market and business environment for suitability to conduct business.
Having carefully weighed the various models namely Target Segment Analysis, Product life cycle, Competitive Advantage Model, Product Growth Directions as well as the BCG Matrix and concluded the [...]
First Step in your marketing Plan is to conduct Viability Analysis, namely, Porter’s 5 Competitive Forces Model, P.E.S.T. Analysis, SWOT Analysis Matrix, Target Segment Analysis, Product Life Cycle Analysis, Competitive Advantage Model, Product Growth Directions, BCG Matrix. This is to qualify if the business in question is viable from a market demand and supply point of view.
The Marketing Plan includes Viability studies namely Porter’s 5 factors, P.E.S.T. analysis, S.W.O.T. analysis, Target Segment analysis, Product Life Cycle analysis, Value Proposition of products, Competitive Advantage Model, Product Growth Directions, BCG Matrix as well as Market Planning Strategies, namely Value Proposition (USP), Positioning statement, Marketing Mix (4Ps), Internet Marketing, Integrated Marketing Communications Plan, Marketing Implementation plan, Marketing Budget plan
The Goal-Setting S.M.A.R.T. Formula in Summary:
= (Goal + performance measurement with set time frame) by (specific activities/ actions )
= (Revenue to grow 20% within 1 year) by (conducting 2 sales presentations per day)
While most textbooks or internet references will end here I proceed to remind you that all goals are not set equal. [...]
Goal-Setting
Do it the S.M.A.R.T. way & Make them measurable, reasonable & achievable over a set time period.
Why do we set Goals in life, at work, with our businesses? We need them as targets and objectives to aim at, as direction to move towards, as tools of motivation towards attaining them as well as [...]
