Apply your marketing media channels selectively to your target audience when executing Interactive Media. Converge your various new media tools to provide multi-play platforms. To highlight, look to the modern day mobile phones where radio, still & video camera, voice recorder, MP3, video streaming are all built-in within one mobile phone…

Multi-play is a compelling business model most leveraged by telecommunication service providers whereby infrastructure platforms such as Broadband Internet access, television, land-line telephone as well as mobile phones are provided by ONE service provider.

A little twist to this concept and You too can multi-play, by packaging your products to provide a strong unique value-for-$ proposition to your end consumer. Multi-Play helps you to further Lock-In your customers with a "premium all-in-one package ". Adapting the spirit of this concept i.e. all-in-one package, which also mean "bundled pricing " in pricing strategy, you could create great perceived value in your offerings. This concept also helps you to tie down your customers via the various products in your bundled offer.

Yes, The name of the game for you could be to Lock Your Customers In! Converge Your Marketing Tools & Product Offerings via multi-play.

The Other Side of the Coin

Realize though that Not All Products need to be bundled for a value-for-$ proposition . You must understand your product as well as your target markets sufficiently thoroughly to explore the multi-play model. For instance, you don’t actually need to package an iphone with an ipod.

You should never blindly jump on the multi-play bandwagon without understanding your target customers’ needs. Survey your target markets, do focus groups, research your markets, carefully define the Needs Gaps. If the opportunity for multi-play arises, apply your multi-play business model accordingly.

Pricing of your bundled package should be meticulously worked out, lest you spread the profits thin.