Direct marketing is one of the major drivers in your marketing plan’s 4Ps marketing mix - Promotion, marketing your products or services on one-to-one, one-to-many or even many-to-many modes of touch points of your pre-selected target segments. Traditional direct marketing communication tools include direct marketing, direct mailer, ads, telemarketing, email marketing , point of sales. In the internet arena, Direct marketing tools have seen creative changes in the form of Digital or New Media and has since morphed from internet developments when the industry saw the advent of Web 2.0 - an advanced version of the world wide web. The agents of change define Digital or New media as digital media, Virtual worlds, Multimedia CD-ROMS, brochure-ware, blogs, wikis, emails, RSS, electronic kiosks, Affordable I nternet TV , Mobile devices, Podcasting, and the list goes on… From the perspective of a marketer, you must familiarize yourself with such mediums as most of them will be your "bridge" of communication for your brands and products with the very technology-vibrant young consumers.