How often are you tempted to adopt a broad niche market segment, hoping that more visitors will find your website or blog either through search or from referrals and links. The facts run contrary to the expectations. So hold your horses if you are hoping that it is easy to generate to your site focused traffic driven by very niche target segments as there are some real facts you need to understand.

Always remember, for some things, it’s better Less than More !

To understand why online niche marketing has sprung up as a euphorically huge topic of discussion within the internet fraternity is equivalent to understanding as simple as how people search the Internet for information.

Let us use a comparison to illustrate. Take for instance, you own a brick and mortar shop called The Brick, a physical entity tangible and locatable. Now visualise how people search for directions and arrive at your The Brick. People within a certain locale take out a street directory, or a tangible map of your county to physically search out The Brick. And once there, you shop the aisle like no tomorrow with all the time and money to spend.

Now, take for instance you own a website called OnlineNicheMarketing.com … a new site which I do own and only recently started building.

Again, visualize how people search and arrive at your site. In actual fact, people Do Not Search for your site!

To start, if they are searching for materials on niche marketing on the internet, they could be trying the following key phrases in quotes "internet niche marketing", "niche marketing online", "online niche marketing", "niche web marketing" or simply "niche marketing". For each key phrase, they get a long list of search returns with some variations, and with some luck, your site is listed within.

Needless to say, with such a long list of search returns, your web timeshare is scaled down to mere 10s of seconds before they switch to the next site for good if your content is not specific enough or impressive enough to retain them!

There are several variables in this very different paradig m , the more important ones being - The probability of "your niche" chosen as key phrase and being searched, the number of similar topical websites competing with you, how well you niche your topics and articles at your site, how well you do your site ranking homework, etc…

Let’s hope the above experiment has convinced you that by way of how people search the internet, it is critical to select an appropriately narrow niche segment with sufficient demand and unfilled supply which you are confident in dominating .

But most importantly, as I have mentioned in my last article at onlinenichemarketing.com, choose a niche that you have passion in building and bonding with . This makes online niche marketing all the more exciting.

So do it with a passion!

Good Luck!