Load up on your direct marketing toolbox in the marketing plan with tools like direct marketing, direct mailer, ads, telemarketing, email marketing, internet marketing, point of sales, digital media, Virtual worlds, Multimedia CD-ROMS, brochure-ware, blogs, wikis, emails, RSS, electronic kiosks, Interactive TV, Mobile devices, Podcasting
A broad internet marketing model would include namely, Search Engine Marketing (SEM), display advertising, behavioral marketing, email marketing, newsletter marketing, affiliate marketing, blog marketing, viral marketing, CRM marketing etc
The Marketing Plan includes Viability studies namely Porter’s 5 factors, P.E.S.T. analysis, S.W.O.T. analysis, Target Segment analysis, Product Life Cycle analysis, Value Proposition of products, Competitive Advantage Model, Product Growth Directions, BCG Matrix as well as Market Planning Strategies, namely Value Proposition (USP), Positioning statement, Marketing Mix (4Ps), Internet Marketing, Integrated Marketing Communications Plan, Marketing Implementation plan, Marketing Budget plan
This is the most crucial component of your business … even before you start. It provides the fundamental framework & blue print of your business in 6 sections, mapping out your business goals, marketing strategies, operations framework, organization structure, financial viability & business expansion or exit strategies.
