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Imagine yourself floating in a wonderfully warm spa of 35 degrees at a hot spring resort and being nibbled & gnawed by hundreds of tiny swarms of kissing fish. And imagine emerging from the spa totally refreshed with glowing skin… The magic? The Kissing Fish of course! Kissing Fish Therapy converts, be them patients or wellness seekers have heeled the globe searching for the perfect spa with hot spring spas in Japan, South Korea, China and Europe being the most popular….

I cannot stress more that as true marketers, one needs to delve deep into the needs of one’s target markets, know them thoroughly and activate appropriate marketing tactics to garner their trust.