Adopt Low Cost High Impact marketing strategies - Consciously think Low Cost High Impact Marketing at onset until it becomes 2nd nature. More Could Be Less, so Niche your market segments. Collaborate, Don’t compete, in offline or online market arenas. Set up a Member-get-Member referral scheme.
The Marketing Plan includes Viability studies namely Porter’s 5 factors, P.E.S.T. analysis, S.W.O.T. analysis, Target Segment analysis, Product Life Cycle analysis, Value Proposition of products, Competitive Advantage Model, Product Growth Directions, BCG Matrix as well as Market Planning Strategies, namely Value Proposition (USP), Positioning statement, Marketing Mix (4Ps), Internet Marketing, Integrated Marketing Communications Plan, Marketing Implementation plan, Marketing Budget plan
This is the most crucial component of your business … even before you start. It provides the fundamental framework & blue print of your business in 6 sections, mapping out your business goals, marketing strategies, operations framework, organization structure, financial viability & business expansion or exit strategies.
