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Niche marketing can be extremely cost- and effort-effective for both brick & mortar and online businesses. With a narrowly defined target segment, strong understanding of these prospects’ needs and a good product meeting those needs, you are set for niche marketing with even a shoe-string budget. Niche Marketing is all about maintaining, managing and fostering customer relationships with the eventual objective of achieving profitable long term customer loyalty. Thoroughly understanding your psychographics is an integral and very critical element to the success in Niche Marketing.

Niche marketing is the process of searching out small but profitable market segments via custom-made products or services to service this niche. Essentially, it is a marketing strategy to address focused target segments, or narrowly defined group of prospects largely ignored by mainstream providers.