The 5 Key strategies to dominate your niche market space leverage on the marketing mix or 4Ps, namely Creating your niche market or Riding on others, along with 4Ps tactics
Leverage on the ultimate guerrilla marketing weapon. Run a “competitor coupons accepted here, offer expires …” campaign
Achieve 240% above sales target with integrated communications of direct marketing,website,hotlines & lead generation tracking,TV ads,collaterals
Your Marketing Plan - Viability Analyses discussed the array of viability analysis models which evaluate the broad market and business environment for suitability to conduct business.
Having carefully weighed the various models namely Target Segment Analysis, Product life cycle, Competitive Advantage Model, Product Growth Directions as well as the BCG Matrix and concluded the [...]
This is the most crucial component of your business … even before you start. It provides the fundamental framework & blue print of your business in 6 sections, mapping out your business goals, marketing strategies, operations framework, organization structure, financial viability & business expansion or exit strategies.
In my introduction at "About", I mentioned two maxims which I deeply embrace - one of which is "Back to the Basics". Let’s address this in slightly greater details.Ever wondered how McDonald’s grew to become such a mammoth cross continental, multi-racial food culture? Amongst other business strategies, McDonald’s adopts a simple positioning concept - [...]
