Achieve 240% above sales target with integrated communications of direct marketing,website,hotlines & lead generation tracking,TV ads,collaterals
Goal-Setting
Do it the S.M.A.R.T. way & Make them measurable, reasonable & achievable over a set time period.
Why do we set Goals in life, at work, with our businesses? We need them as targets and objectives to aim at, as direction to move towards, as tools of motivation towards attaining them as well as [...]
This is the most crucial component of your business … even before you start. It provides the fundamental framework & blue print of your business in 6 sections, mapping out your business goals, marketing strategies, operations framework, organization structure, financial viability & business expansion or exit strategies.
In my introduction at "About", I mentioned two maxims which I deeply embrace - one of which is "Back to the Basics". Let’s address this in slightly greater details.Ever wondered how McDonald’s grew to become such a mammoth cross continental, multi-racial food culture? Amongst other business strategies, McDonald’s adopts a simple positioning concept - [...]
