Your Business Plan should basically include the following sections:

1) Goals - Measurable, reasonable and achievable over a set time period. Do it the S.M.A.R.T way

2) Your Marketing Plan with a Timeline

  • Viability studies - Porter’s 5 factors, P.E.S.T. analysis, S.W.O.T. analysis, Target Segment analysis, Product Life Cycle analysis, Value Proposition of products, Competitive Advantage Model, Product Growth Directions, BCG Matrix
  • Market Planning - Value Proposition (USP), Positioning statement, Marketing Mix (4Ps), Internet Marketing, Integrated Marketing Communications Plan, Marketing Implementation plan, Marketing Budget plan
  • Monitor & Review plan
  • Timeline
  • Appendix - Breakeven Analysis, Profit Margin Analysis, Market Size Analysis

3) Your Operations Plan with a Timeline

  • Business Structure, Scope, Regulatory Issues, Plant & Equipment, Production Arrangement, Distribution & Warehousing Arrangements, Credit Terms, Quality Control, Location, Business opening hrs, Commencement Date
  • Stand Operation Procedures (S.O.P.) for each business function
  • Monitor & Review Plan
  • Timeline

4) The Organization Plan with a Timeline

  • Organizational Structure, Skills required, Talent management strategy, Business Succession plan
  • Monitor & Review Plan
  • Timeline

5) The Financial Viability Plan with a Timeline

  • Financial Statement Forecast, Breakeven Analysis, Capital Spending plan, Required investments and spending, Ways to raise $, Additional $ source
  • Financial Contingency Plan
  • Monitor & Review Plan
  • Timeline

6) Business Strategies

  • Business Succession planning
  • Business Exit strategies