The Goal-Setting S.M.A.R.T. Formula in Summary:

= (Goal + performance measurement with set time frame) by (specific activities/ actions )

= (Revenue to grow 20% within 1 year) by (conducting 2 sales presentations per day)

While most textbooks or internet references will end here I proceed to remind you that all goals are not set equal. More importantly, after setting goals , you need to set milestones .

Milestones mark the completion of target-vs-time phases and are installed for monitoring progressive performance at respective "Checkpoints ". They serve as reality checks at the various pit-stops which ensure that your performance is on track; or otherwise, step up related activities to meet the short fall.

It is the norm to have your business objectives reviewed annually , timing it with your yearly financial budget planning as well as business and marketing planning.